They are probably as mysteries such as "Why me is the person sympathetic?" or "Why do we fall in love with a specific person (or not)?". I mean the question of aesthetics.
As I was looking at a customer and had a presentation. To say it first: She was successful. The customer liked my suggestions. And the proposal, which was my favorite, and the customers liked best. Now you ask me not why. Why here the criteria of aesthetics were the same for both of us? - Could it be the same culture, values, attitudes or something?
I know I stand now dumber than I am. Of course there are objective criteria such as contrast (of thin-thick, dark-light, delicate-rough ...) This creates tension and arouses in us, then perhaps the sense of aesthetics - we then say, "this is beautiful."
But of course there are also viewing habits - and they are subjective.
Get me to the same time the article on Design Research in the page read 12.6 on page 32.
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